How to Create a Follow-Up Email Strategy for Unclaimed Property
Unclaimed property is often left behind when individuals forget about their assets. Many are unaware of unclaimed property that belongs to them. This makes follow-up efforts crucial for ensuring that recipients take action. If you’re helping individuals with their unclaimed property, a strong email strategy is key. This is especially helpful for clients looking for an unclaimed property audit near me in NY.
1. Create Engaging Subject Lines
A strong subject line is essential to get recipients to open your email. Make it clear, personal, and engaging. Try subject lines like “You Have Unclaimed Property Waiting for You" or "Claim Your Property Today—It’s Not Too Late!” These subject lines draw attention and encourage the recipient to open the email.
2. Personalize Your Email
Personalizing your emails makes them more likely to get a response. Use the recipient's name and include details related to their unclaimed property. For example, mention the type of property, such as old bank accounts or uncollected insurance checks. Personalization adds value and builds trust with the recipient.
3. Provide Clear Instructions
Clearly explain what the recipient needs to do to claim their unclaimed property. Include simple instructions, such as links to forms, contact numbers, or steps to follow. The easier the process is to understand, the more likely the recipient is to take action. For example, “Click the link below to start the claim process” or “Reply with your account details to get started.”
4. Set a Follow-Up Schedule
Timing is crucial in follow-up emails. Don’t wait too long to follow up, but avoid sending emails too frequently. A good strategy is to send a reminder email one week after the first one, followed by another reminder if necessary. Make sure each email serves a different purpose—first, informative; second, a reminder; third, a gentle nudge.
5. Keep Your Email Short
Long emails can be ignored. Keep your follow-up emails brief and to the point. Clearly explain what the unclaimed property is, why it matters, and how to claim it. Offer assistance and make it easy for the recipient to reach out to you if they have questions.
6. Include a Clear Call to Action
Every email should have a direct call to action (CTA). Whether you want the recipient to click a link, reply to the email, or call, the CTA should be clear. For example: "Click here to start your claim" or "Reply to this email to get help." A CTA gives the recipient a clear path forward.
Closing Insights
An effective follow-up email strategy for unclaimed property is essential for encouraging recipients to take action. Personalize emails, provide clear instructions, and follow up at the right time.
At Arms Capital Partners, we specialize in assisting clients with unclaimed property, ensuring that you never miss out on what’s rightfully yours. Based in New York, our team is here to help you reclaim property and navigate the entire process. If you're looking for an unclaimed property email near me or need help with an unclaimed property audit near me in NY, get in touch with us today, and let’s work together to claim your assets!